Luke Williams
1) The Ice Age
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ournalist Luke Williams had moved into a house with an old friend and meth dealer in outer-suburban Melbourne researching addiction to crystal methamphetamine when he accidentally became addicted to it himself. Over the next three months, he descended into psychosis.He believed his parents were trying to poison him, that a pedophile ring was being run from the local café and thought he was bound to become a rap star. He became transfixed with violent...
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Companies spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. Unfortunately, these metrics don't link to what matters most: share of wallet (i.e., the share of spending in a category that customers give to a brand). The Wallet Allocation Rule presents a revolutionary approach for winning the battle for share of customers' hearts, minds, and wallets....